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Field Marketing Manager - USA

Remote | USA
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Are you ready to drive impactful marketing initiatives across North America and excel in a forward-thinking environment?

Step up to the challenge and join us as Hadrian's first Field Marketing Manager in the US!

Who are we:

We are Hadrian. A force that reshapes the future of security. Born in August 2021, we've secured €20 million in funding and the backing of ABN AMRO Ventures, propelling us into a new era

We provide companies with a real-time Exposure Management platform, viewing security through a hacker's eyes because, well, hackers understand hackers best. We continuously map the digital footprint of organizations, discover risks, and prioritize remediation for security teams to harden their external attack surfaces.

Located in Amsterdam's buzzing Leidseplein and by London's famous Paddington Station, our diverse team from 20+ countries is on a mission to shake things up in offensive security. Join us in making waves and securing over 200 businesses, and be at the forefront of automated offensive security.

Your Role:

As a Field Marketing Manager - USA at Hadrian, you will drive the marketing engine behind our pipeline generation efforts in the North American region. This role is pivotal in shaping our presence in a high-potential market. You will lead the charge in planning, executing, and reporting on marketing initiatives that engage our Ideal Customer Profile (ICP) and align with the region's sales goals. Working cross-functionally with internal teams and channel partners, you will create impactful campaigns, manage budgets, and deliver measurable outcomes.

What you will do as a Field Marketing Manager - USA at Hadrian:

  • Pipeline Generation: Design and execute an integrated mix of marketing campaigns to engage key personas within our ICP. This includes organizing events (conferences, roundtables, strategic vertical-focused events), account-based marketing campaigns, and through-channel initiatives.
  • Regional Expertise: Act as the marketing authority for North America. Partner closely with Account Executives to align on financial targets, funnel goals, and high-priority accounts. Deploy tailored tactics to penetrate and convert these accounts effectively.
  • Cross-Functional Collaboration: Collaborate with digital, content, and other internal teams to deliver cohesive messaging across various campaign formats.
  • Budget Management: Own the regional field marketing budget, ensuring efficient allocation and delivering measurable ROI.
  • Channel Program Support: Work alongside the Channel Manager to design and support channel programs while building strong relationships with channel partners in the region.
  • Performance Measurement: Track and report on key KPIs, including campaign ROI, pipeline contribution, and the quality and effectiveness of marketing materials and events.

You are fit for this job because you:

  • Have 5+ years of experience in Field Marketing or a similar role within a start-up or scale-up, with a focus on selling B2B SaaS solutions.
  • Have cybersecurity experience.
  • Possess a strong knowledge of the North American cybersecurity market.
  • Have a proven track record of designing and executing marketing campaigns, including events and account-based marketing strategies.
  • Possess technical proficiency with tools such as marketing automation platforms (e.g., HubSpot), sales automation platforms (e.g., Salesloft, Outreach) and analytics tools to measure campaign performance and ROI.
  • Are a team player who can work cross-functionally with sales, content, and digital marketing teams to align campaigns with business goals.
  • Excel in channel marketing, with experience designing and executing through-channel campaigns.
  • Demonstrate strong budget management skills and the ability to maximize ROI.
  • Use a metrics-driven approach to assess campaign success and share insights with stakeholders.
  • Have exceptional communication, organizational, and project management skills and thrive in a fast-paced, dynamic environment.

Benefits at Hadrian:

  • Unlimited paid holiday
  • Referral bonuses
  • Joyful team activities

Hadrian’s working culture offers:

  • Freedom and opportunity to be involved in other projects
  • Chance to be creative and innovative
  • Communication and collaboration with other divisions
  • Domain knowledge in the Cybersecurity industry
  • Open and inclusive environment (interest groups, kudos and concerns sessions and more!)

Why you want to be part of Hadrian:

Make the internet safer: We enable companies to protect their customers, employees, and other stakeholders from malicious hackers by providing real-time Exposure Management from the Hacker’s perspective

Board a primed rocket ship: Hadrian is growing fast; the team is approaching 70 wonderful people, notable customers are signed, and significant funding is raised. Now is the time to join our high-growth journey

Be part of a strong and dynamic culture: Our values define who we are as a group and serve as the cornerstones to guide us in building a product that our customers love. At Hadrian, we achieve this by championing a culture that takes ownership, succeeds together, increases velocity, and pursues growth

Sounds like the role for you? Hit the apply button!

Our clients are seeking a world-class and reliable digital security service. That is exactly what we are offering. Therefore, a background check will be part of the process.